Against the Tide

Against the Tide embodies the bold and untamed spirit of the Australian way of life. Born amidst the rugged coastlines and iconic landmarks of Australia, our brand celebrates the thrill-seekers and adventurers who choose to carve their own path, regardless of the currents. Inspired by the vastness of the Australian ocean and the resilience of its people, our surf brand encourages individuals to live life on their own terms, embracing the freedom and excitement that come with each wave. From the golden sands of Bondi Beach to the majestic cliffs of Great Ocean Road, "Against the Tide" invites you to explore the beauty of Australia's coastline while embodying the true essence of living authentically and fearlessly.

Against the Tide Australia

About Us

  • A little bit About us

    Born from our deep love for Australia's sun, sea, and surf culture, Against the tide Print-on-Demand is a family run mum and dad business. Nestled along the iconic coastlines, our journey began with a simple desire: to blend our appreciation for quality apparel with the vibrant spirit of the Aussie surf scene. As a tight-knit team, we pour our hearts into curating a collection that embodies the laid-back essence of coastal living.

    With each custom piece, we strive to capture the essence of Australian beach culture—crisp waves, golden sands, and endless summer days. Our commitment to quality craftsmanship and sustainable practices ensures that every garment not only looks good but feels good too.

    More than just a brand, we're a community of surf enthusiasts, artists, and dreamers united by our love for the ocean. From designing your own unique prints to sharing stories of surf adventures, join us as we ride the waves of creativity and Australian living. Welcome to Against the Tide family—we can't wait to make a splash with you